Hyundai Motor will display the company’s focus toward the future direction of car design at the forthcoming IAA Frankfurt Motor Show on 10 September.

Inspired by looking back at the brand’s first model in the 1970s, the『45』fully-electric concept car will act as a symbolic milestone for Hyundai’s future EV design. The new concept accentuates the forward-driven design direction while exploring the evolution of Hyundai’s ‘Sensuous Sportiness’ design language.

Hyundai has also launched the latest version of its popular, award-winning Kona line-up, with the all-new Kona Hybrid responding to European customers’ demands for more SUV-bodied eco-mobility models.

It offers an efficient full hybrid powertrain and features a range of technology enhancements including advanced Bluelink connectivity features, SmartSense™ active safety and driving assistance systems, as well as state-of-the-art infotainment features.

The original Kona originally launched in 2017 as Hyundai’s first sub-compact SUV in Europe.