The 46th Tokyo Motor Show has staged the debut launch of the Lexus LF-30 Electrified Concept, the Japanese manufacturers ‘vision of Lexus’ electrification’.

Lexus, which claims to have led the world as a pioneer in electrification technologies since the launch of the RX 400h in 2005, said that the concept targets a fundamental leap in vehicle performance, handling, control and driver enjoyment, despite mobility within our society continuing to change with autonomous driving and vehicle electrification.

The technology of Lexus Electrified enables integrated control of powertrain, steering, suspension, and brakes, realising the ultimate potential of the motor control technology cultivated in HV.

Lexus plans to unveil its first BEV in November 2019, before expanding its electrified vehicle lineup by pledging to launch its first Lexus PHEV and a new dedicated BEV platform early in the coming decade. By 2025, Lexus claims it will have available electrified versions of all Lexus vehicle models, aiming for the sales of electrified vehicle models to outpace those of conventional internal combustion engine vehicle models.

The launch of the Lexus LF-30 Electrified Concept is undoubtedly focused on turning attention to future plans, with the LF-30 not going to make it into production.