Japanese manufacturer Nissan has unveiled its crossover electric vehicle that signals a complete reinvention of the brand’s design.

According to Nissan, the new Ariya Concept, introduced at the 46th Tokyo Motor Show, signals the dawn of a new era for Nissan as the company embarks to redefine its brand philosophy for the next evolutionary phase of the automobile.

Featuring a spacious, premium cabin with high-tech features and a body that conveys the pure, clean nature of electric cars, the Ariya embodies the Nissan Intelligent Mobility vision of personal transportation – one where electrification and vehicle intelligence will offer seamless and adaptive travel experiences free of accidents or harmful emissions. It possesses a bold electrified V-motion signature ‘shield’ and striking rear light blade, short overhangs, and an interior that feels more like a lounge than a conventional vehicle.

Although it’s a concept vehicle, Nissan claims that the crossover EV’s bold styling and unconventional interior and exterior elements could make it into production in the near future. The Ariya Concept shared the stage at the Tokyo Motor Show with the Nissan IMk, an EV urban commuter concept revealed earlier this month.

Yasuhiro Yamauchi, representative executive officer, Nissan Motor Co., Ltd, said: “The Ariya Concept represents a strong collaboration between design and engineering. It is the next stage of Nissan’s future design language as we embark on a new era for the company – the next stage in our evolution.”