The government has launched a campaign promoting electric vehicles and the funding grants available for drivers.

The new ‘Get that electric feeling’ campaign is launching across TV, radio and digital outlets, and aims highlights how drivers can save up to £3,750 off the cost of a new electric vehicle (EV) thanks to the government Electric Car Grant, alongside up to £1,400 on annual fuel and maintenance costs and access to over 87,000 charge points across the UK.

Aviation, Maritime and Decarbonisation Minister, Keir Mather, said: "Our campaign is here to show millions of Brits the benefits of making the switch, which could save their family budget thousands."

The campaign will reach people up and down the country, running across broadcast video on demand, connected TV, broadcast radio, digital audio (podcasts and spots), as well as out-of-home areas such as petrol stations, shopping centres, motorway service areas and roadside, digital display, social media, influencers and partnerships.

Dominic Phinn, Head of Transport at Climate Group, said: "The government’s new EV marketing campaign is a very welcome step towards galvanising the public around smarter, cheaper and cleaner road transport that benefits all."

Andrew Miller, CEO of Motability Operations, said: "Through the Motability Scheme, we’re helping thousands of disabled people make the switch to electric vehicles – unlocking greater freedom and independence. And once people switch, they stay.

"Our EV Transition Tracker found that nearly 9 in 10 would choose an EV again. This campaign brings that to life, showing how EVs can make journeys easier, cleaner and cheaper."