Lloyds Banking Group has launched Lloyds Auto, bringing together the brands Black Horse, Lex Autolease and Tusker under a single identity.

The new brand aims to create a simpler, clearer experience for motor finance, vehicle leasing and salary sacrifice customers and partners, and says there will be no immediate changes to existing agreements or products, with customers and partners  kept informed as the move to Lloyds Auto progresses.

The move is designed to create an efficient and easy-to-use experience when choosing, funding, leasing or managing vehicles.

Preston Rogers, interim managing director, transport at Lloyds Banking Group, said: “Black Horse, Lex Autolease and Tusker are trusted brands with strong heritage and deep expertise. Bringing them together as Lloyds Auto is about building on those strengths and setting our business up for the future.

“Customers and partners increasingly expect services that are simple, joined-up and easy to use. Lloyds Auto will give us one clear brand through which we can focus investment, innovate at pace and deliver better experiences over time.

“For customers and partners, there is nothing they need to do today. Products, agreements and services continue as normal, and we will keep people updated as the brand change progresses.”