As Managing Director of Geo Green Power, James brings deep commercial insight shaped by more than 15 years working at the forefront of the renewable energy sector. Having spent much of his career directly alongside customers, he has developed a strong understanding of the operational, financial and strategic pressures businesses face when investing in energy infrastructure.
His hands-on approach means he remains closely connected to clients, frequently engaging with organisations to understand their energy consumption, growth plans and commercial objectives. This experience enables him to guide the development of renewable energy proposals that are not only technically robust, but financially sound and aligned with long-term business goals.
Overseeing sales and business development, James plays a key role in driving sustainable growth for the company, ensuring that every project delivers measurable value, energy resilience and carbon reduction. His ability to translate complex energy challenges into clear, commercially viable solutions has been instrumental in building long-term partnerships across multiple sectors.
James also serves as an important link between Geo Green Power and its sister company, GeoPura, supporting the integration of innovative hydrogen power solutions into the wider clean energy transition.