Call for fleet drivers to insist on Autonomous Emergency Braking

IAM RoadSmart, the RAC and a other motor industry bodies are encouraging private and fleet car buyers to insist on Autonomous Emergency Braking when they buy their next new car

Autonomous Emergency Braking (AEB) Is a simple but effective way to reduce death and injury, the campaigners say.

It works by applying the brakes to avoid an impending crash with another vehicle, pedestrian or cyclist.

It is estimated that pedestrian and cyclist sensing AEB systems could potentially save 1,100 lives and 122,860 casualties in the UK over the next ten years.

If more car buyers insist on these systems they could deliver an extra saving of 308 fewer deaths and serious injuries by 2025 and save society £138million.

Sarah Sillars, chief executive officer of IAM RoadSmart, said: “Road safety is a shared responsibility and if individuals and fleets ensure their new cars are fitted with AEB we can all make a contribution to safer roads for vulnerable users now.”