£1m connected car grant for Lightfoot and IAM RoadSmart

Lightfoot and IAM RoadSmart have received a £1 million grant to support the development of connected vehicles in the UK.

This is the latest milestone to be achieved by the companies as they enter the third year of partnership together.

The grant is part of the Centre for Connected and Autonomous Vehicles' (CCAV) mission to support and nurture the development of connected and autonomous vehicle technology, and to harness the very real opportunity for the UK to be a global leader in this sector.

The funding is being delivered in partnership with Innovate UK.
Lightfoot is the world’s first connected vehicle technology and rewards platform, which has been developed as an alternative to traditional telematics.

It provides real-time visual and verbal feedback in-cab to enable a smoother and more self-aware driving style.

IAM RoadSmart, with over 90,000 advanced driver members, has a wealth of knowledge that is being applied to Lightfoot’s technology to improve its functionality and impact.

IAM RoadSmart’s approach uses a range of coaching and learning methods from in-car training to online modules and apps, utilising their 60 plus years of human behaviour expertise, and campaigning on behalf of drivers and riders in the UK.

Mark Roberts, managing director of Lightfoot commented: “The support we receive from Innovate UK and CCAV is helping us to not only make cleaner, greener and less costly motoring possible for ordinary drivers, but also make it fun, social and attractive.”

Richard Gladman, head of driving standards at IAM RoadSmart, also said: “This partnership makes perfect sense because IAM Roadsmart and Lightfoot have similar objectives; to make roads safer, cleaner and greener by working with drivers of all ages to educate and improve their driving style.”