Europcar relaunches as Europcar Mobility Group

Europcar has re-branded as Europcar Mobility Group to reflect the diversity of its offering.

Since 2014, Europcar says it has transformed its activities beyond traditional car rental business by becoming a global provider of mobility solutions, offering car rental, van and truck rental, chauffeur services, car sharing and peer-to-peer car-sharing.

The Group’s recent growth strategy has included a number of acquisitions, including Ubeeqo, a European start-up specialised in car-sharing, and Brunel, a provider of chauffeur services. More recently, the Group also bought Scooty, a scooter-sharing start-up.

The Group also took minority investments in Snappcar, the second largest international peer-to-peer car-sharing player in Europe, and Wanderio, a multimodal search and comparison platform.

The Group also continues to strengthen its original vehicle rental expertise; in 2017, it acquired low-cost rental company Goldcar and Buchbinder, one of the major vehicle rental leaders in Germany.

“We needed a name that brought to life the transformation of the Group for our future developments, using the strength of our historical business and our number one position in vehicle rental. The name Europcar Mobility Group capitalises on the Europcar brand, whilst also providing the mobility context for future acquisitions,” said Caroline Parot, the company’s CEO.