Polestar to become electrified performance brand for Volvo

Polestar has confirmed that in the near future, it will become a new, separately-branded, electrified global high-performance car company.

It will offer Polestar branded cars that will no longer carry a Volvo logo, as well as continuing to develop optimisation packages for Volvo’s range of cars under the Polestar Engineered brand.

Polestar will develop a portfolio of bespoke cars and services in the emerging global market for high performance electrified cars, offering them to the world’s most demanding, progressive drivers in all market segments.

In addition to this, the new brand will enjoy specific technological and engineering synergies with Volvo Cars and benefit from significant economies of scale as a result of its connection to Volvo. These synergies will allow it to design, develop and build world-beating electrified high-performance cars.

Polestar will make further announcements about its products and commercial plans later in 2017.