Autonomous tech could lead to £10k price increases, Volvo warns

The addition of autonomous driving technology could lead to price increased of around £10,000 in the short term, according to Volvo’s head of autonomous driving.

Speaking at a conference in London, Eric Coelingh suggested that the powerful computing software needed in a self driving car could mean large price increases when the technology is introduced in 2021.

He said: “We are talking processors measured in gigabytes, rather than the kilobytes we have now. The price will depend on volume, but we are talking expensive componentry that could easily be £10,000.”

The comments come as Volvo gears up to put up to 100 XC90s on the streets of London and Gothenburg next year to test the capability and record data of autonomous technology being utilised in real-world conditions.

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