Kia joins Go Ultra Low campaign

Kia has signed up to the UK campaign for Ultra Low Emission Vehicles (ULEVs), with its Soul EV model set to appear shortly.

The ULEV campaign strives to highlight the benefits of using ULEVs and provide advice and guidance which will encourage private and business users to switch to plug-in cars. Kia has joined the Society for Motor Manufacturers and Traders (SMMT) and the Office for Low Emission Vehicles (OLEV), alongside manufacturers such as Audi, BMW, Mitsubishi, Nissan, Renault, Toyota and Volkswagen which have already signed-up.

More than 50,000 ULEVs have been sold in the UK with figures showing that one in every 60 cars sold is a ULEV.

Andrew Jones, Transport Minister, said: "The UK has one of the fastest growing ultra low emission vehicle markets in the world and I warmly welcome Kia to the Go Ultra Low campaign. It is another example of leading car and van manufacturers sharing our ambitions for this exciting and increasingly popular technology.

"British drivers have a wider choice of cleaner, greener cars than ever before and we have increased our support for plug-in vehicles to £600 million over the course of this parliament to cut emissions, create jobs and support our cutting-edge industries."

Poppy Welch, head of Go Ultra Low, said: "Kia is a great addition to the Go Ultra Low campaign, and its Kia Soul EV fits well alongside the wide variety of adaptable and practical plug-in vehicles we represent. The addition of Kia will boost our goal to raise awareness of ultra low emission vehicles, and their cost-effective benefits, in addition to broadening choice for motorists. Their inclusion in the campaign shows there really is a plug-in car for everyone."

Paul Philpott, president and CEO of Kia Motors UK and Ireland, said: "Kia Motors recently set out its roadmap for low emission cars so joining the Go Ultra Low campaign was an easy decision for us. The electric and plug-in hybrid vehicle market will grow rapidly in the coming years and we are committed to meeting the increased demand. In addition to our Soul EV, we will be introducing a range of advanced new products and technologies to add to the growing selection of plug-in cars already available within the Go Ultra Low consortium."

Read more