E.ON launches ‘Freedom is Electric’ campaign

The new ‘Freedom is Electric’ campaign has been launched by E.ON, as it aims for 10,000 charging points in Europe by 2020.

The campaign highlights the diversity of the world of electric vehicles, charged using E.ON’s fast charging technology, which will be available in thousands of locations across Europe.

The ultra-fast charging network, offering 150 kW of charging power with a modular upgrade option to 350 kW, will enable charging of a full 400 kilometres range battery in only 20-30 minutes.

In the UK E.ON has already launched a new tariff for electric and hybrid vehicle owners which offers customers access to a competitive day rate, and a night rate priced 33 per cent below the day rate for use when many electric and hybrid car owners will choose to charge their vehicle.

As part of the campaign, a film entitled ‘Freedom is Electric’ has been released, which features a range of cars and bikes traditionally perceived to be gas guzzling machines. In reality, these are both converted and new-concept electric vehicles, developed by individuals or small companies with a real passion for zero emissions technology.

For the film it wasn’t just electric in front of the camera – all the filming equipment, camera rigs and drones used in the shoot were electrically powered to promote the versatility and ability of electric vehicles.

Anthony Ainsworth, global head of marketing at E.ON, said: “Our aim is clear, to remove the perceived barriers of electric vehicles to really help improve the electric future for our customers.

“We are doing this by developing a growing network of charging points throughout Europe; whether at home, at work or on the go, from the city to the mountains.

“We are investing in superfast charging technology including the first superfast charging station in Germany, being installed later this year, meaning EV becomes easy and drivers can get back on the road quicker than ever before.”