From 2020, all new Jaguar Land Rover vehicles will be electrified.
The company made the announcement at its inaugural Tech Fest, a series of debates and a free public exhibition about the future of mobility.
Dr Ralf Speth, Jaguar Land Rover chief executive officer, said: “Every new Jaguar Land Rover model line will be electrified from 2020, giving our customers even more choice.
“We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles. Our first fully electric performance SUV, the Jaguar I-PACE, goes on sale next year.”