Aston Martin unveils zero emission Lagonda Vision Concept

Aston Martin has unveiled its Lagonda Vision Concept, marking the beginning of a new range of emission-free luxury vehicles.

Production is planned to start in 2021.

Lagonda aims to be the world’s first zero emission luxury brand. It will confound traditional thinking and take full advantage of the latest advances in electrification and autonomous driving technologies, which amount to the biggest revolution in land-bound transportation since the invention of the car.

Aston Martin president and chief executive officer, Dr Andy Palmer, said: “We believe people associate luxury in their cars with a certain traditional and even old-fashioned approach because, to date, that is all that’s been available to them.

“Lagonda exists to challenge that thinking and prove that being modern and luxurious are not mutually exclusive concepts.”