GreenCARE – Helping you meet the sustainable agenda

Alphabet’s latest survey of the UK’s top 250 fleet managers highlighted a remarkable fact; 61 per cent of businesses cited ‘sustainability’ of their fleet as a key strategic issue. To put it into context, the issue of sustainability came just a percentage point lower on corporate agendas than the perennial challenge of ‘cost control’.

What does this mean to fleet managers faced with meeting their organisations’ increasing desire to fulfil the environmental agenda? With so much pressure on internal departments, it is often difficult to ringfence the time to deliver on the environmental targets which are increasingly a key part of the CSR deliverable. Another consideration is the knowledge and skill required to establish and implement a sustainable strategy.

That’s why so many organisations are employing experienced fleet advisers like Alphabet to help them to achieve their sustainable objectives. One of the proven tools that Alphabet employs to help businesses to measure and manage their fleet’s carbon footprint is GreenCARE.

GreenCARE was launched in late 2009 as the industry’s first comprehensive online analysis tool allowing companies online access to the environmental performance of their fleet. Using detailed information on CO2 emissions, vehicle manufacturers, fuel type and engine size Alphabet customers can benchmark their fleet performance and work out where savings can be made with the click of a mouse. The system also allows them to compare their fleet against Alphabet’s ‘average’ and ‘best in class’ performers.

In late 2010 GreenCARE was updated, adding sophisticated scenario planning. This allows fleets to plot how changes to their vehicles, such as adjusting manufacturer and model, engine size and fuel type affect the fleet’s performance in terms of CO2 emissions and MPG.  Using the results fleet managers can build a realistic fleet policy and plan how to phase out certain vehicles over a set period to reduce CO2 emissions, improve MPG and therefore reduce business cost. In turn this supports users in complying with company goals and CSR requirements – an increasing requirement for many fleet managers.

Significantly, GreenCARE also saves managers time. Their fleet data is pre-loaded into the system, enabling them to quickly analyse their fleets using a series of graphs or data exported into excel spreadsheets.

Nigel Trotman, Head of Strategic Consultancy at Alphabet, commented: “GreenCARE is a really exciting proposition for managers as it helps them to understand and manage their fleet’s carbon footprint. The predictive modelling function is really attractive to users as it allows fleet managers to remodel their fleet online and understand what would happen if they changed their vehicle mix. This is very unique in the industry and available to all Alphabet customers.”

Late in 2011 GreenCARE was enhanced further by offering light commercial vehicle (LCV) operators access to the same reporting and analysis capabilities, helping them make better-informed decisions when it comes to the management of their fleet.

In summary GreenCARE was developed to enable our customers to review the environmental impact of their fleet both historically and currently.  GreenCARE provides proactive support and guidance to our customers in order for them to meet their corporate environmental responsibilities and potentially reshape the future of their fleet.

Find out more
Tel: 0870 50 50 100
alphabet@alphabet.co.uk
www.alphabet.co.uk