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IAM announces new merger of two companies |
New company IAM Drive & Survive to offer one product range with benefits of both companies.
The Institute of Advanced Motorists (IAM) has announced the merger of IAM Fleet and Drive & Survive, which will now trade under the name IAM Drive & Survive.
The decision to combine the two companies was made by newly appointed IAM Chief Executive Simon Best as part of an overall business strategy to ensure that all resources are more effectively channelled into offering one, comprehensive product range with the benefits of both companies.
Guests were introduced to the new brand at Palmer Sport's motor circuit, Bedford Autodrome and given the opportunity to get behind the wheel with IAM Drive & Survive trainers for taster sessions of some of the company’s on-road training.
Activities included ecolution, IAM Drive & Survive’s fuel-saving and CO2 emission-reducing course, skid-control, and parking.
Best said: "IAM Drive & Survive offers a completely comprehensive range of driver risk assessment and driver training products, with both on-line and on-road driver training modules."
Further information:
IAM Drive & Survive |
